How To Build Your Brand Presence In 2025?

Every brand seeks attention, the stage is set, the lights are dazzling around, and each booth is vying for its targeted audience. For small and medium-sized businesses, standing out from their competitors is a daunting task.

But wait, there’s good news: you don’t need to allocate a massive budget or come up with flashy gimmicks to make your presence felt in the market.

With some creativity, savage planning, and a bit of digital age connection, you can create a brand presence that will awe-inspire visitors who will go gaga about your brand even after the event is over.

Together, let’s dive in.

When you exhibit at Giftex, it’s obvious you will seek attention, and some of your competitors may be big names in the sector. And people who attend Giftex 2025 may not necessarily be ready to buy at first sight, but they will be interested in learning more about every company that will exhibit at India’s premier gifting trade show.

Nail Down Your Brand Message

What will you do?

Firstly, don’t wait until the last week of the expo to start talking about your participation. You have to reveal this exciting news, at least a month or two in advance to create that curiosity that will pay off in the end, in the form of dynamic presence in the expo industry.  So, what can be a cost-effective way? Start by posting creatives on social media like Facebook, Instagram, LinkedIn, Twitter, to let your followers know which trade show you will exhibit at and why it is important for them. Those visitors who have assured to come could be incentivized through freebies and giveaways during their visit to the expo, and later, you may even advertise those giveaways on social media. PPC campaigns are also beneficial, wherein you can create targeted ads about participation in this premier gift trade expo that will increase your brand’s presence.

Customize Your Booth Design

There has to be a proper plan in place to design your booth. You need to develop a unique theme and strategy, be it Giftex or any other trade expo. Take insights from the expo, your allocated booth space, the positioning, the entry & exit points, visibility, engagement rate, and then come up with a suitable plan. Based on the venue’s location, get insights about audience demographics. Nehru Centre, Worli, is the ideal location in the heart of the city, where potential audience and high-end buyers are willing to visit the expo and show interest in your innovative gifting solutions. Understand your target audience and the elements that have to be in the limelight.

Website Optimization

When you participate in a trade show, your goal is to establish a relationship with potential audience, and you will look forward to carrying these business relations as long as possible. More often, it means that people continue that relations through various channels, and one such channel is your website. With this in mind, you should make sure that your website offers the best UI experience it can, to impress your client and mostly leave a lasting impression. A poor website UI – meaning that it isn’t optimized on your mobile device, page speed is slow, and poor content- can create a negative impact on customer retention.

How to get along with this? Relax! We will help you…

Before attending the trade show, analyse your website and for that, there are a few things we would like to share with you. Make sure you optimize it by examining the following aspects: Main Navigation Bar, Call-to-Action Buttons, Load Time, Branding, and lastly, Rich Content.

Bring A Tech Magic

Today, the world is swept away with digitalization, so why not bring tech innovations to your booth? Tablets, screens, drones, and more are major attractions for curious attendees. Make sure you include them in your expo stall branding. Use tablets to run quick demos, show testimonials, or collect visitor details. Want to display catchy videos or animations to show off your brand?  A digital display can grab attention and tell your gifting story while you chat with other visitors. Got a gift product that is innovative and needs special attention? Tech tools will make it happen in a polished and professional way.

Try & Create An Experience

Want to make your booth the talk of the town? Then you should focus on giving visitors an experience they won’t forget. Interactive elements like a quick game or a fun quiz introducing your product can always be a good start and work well. Secondly, try and set up a quirky photobooth or gifting backdrop. And if visitors tag your business on social media, they might get a surprise gift hamper. Everyone loves the fact of winning something, especially freebies or gift hampers. Probably, tambola or lottery can draw people like bees to your stall during the expo. Alternatively, you can even use a suggestion box to collect their entries. Once you get a satisfactory review of your gifting item, you can allocate a prize – e-gift voucher to the email ID of the lucky winners.

Hope these tips will help you create a strong brand awareness and presence in the expo industry.